Cyber Times
Yes, folks, these are cyber times, and that calls for timely
cyber strategies
Certain search engines that used to be relatively unbiased are now
exploiting their users. For example, if you do a search for
"non-commercial search engines" at Altavista, you get ADVERTISING
related to search engines, but no results [
Screen Grab]. If you search for a saleable
product, like "sport utility vehicles" you get advertising for CBS
sports, and thousands of hits [
Screen
Grab].
"So what," you may say. Well, I happen to think it is of some
consequence that the WWW is turning into a commercially driven
yellow pages substitute instead of the utopian database that
various techno-prophets had foreseen. Is it really so desirable to
replace
textbooks with web
access, given these commercial trajectories? I think the web
can be useful, to be sure, but the unbridled profit seeking that
has a hold on the internet right now will not, in my opinion, lead
to a more enlightened media system than we have right now.
- For more on these sorts of issues, see AnDYlaNd
Dec-31-1994